Your reputation online relies on choosing an SEO expert or company that will enhance your site’s ranking in search engines. Choosing the wrong SEO services could actually damage your business or reduce your site’s chances of success.

The SEO services you choose should be able to provide evidence of success, assure you that your site will not be penalized for bad practices and ensure that it will go on performing well in search results. These are the main reasons why some background checks need to be made before deciding who you can trust to handle the SEO of your site.

Website Ranking

Professionals who provide SEO services will make sure that your site gains a high page rank for certain keywords that relate to your content. They will pick the right keywords for your site and work hard at getting your content to rank high in results at Google and in many other search engines.

Ask them which keywords their site ranks highest for, so you can check that they have been successful in optimizing their own content. Only go ahead if their own content stands out in search results.

Seek out some testimonials from site owners who have benefitted from using SEO services from someone you are thinking of hiring. If these are not featured on the site you are looking at, ask for examples of previous successes that you can check for yourself.

Good and Bad SEO Practices

Experts in SEO know exactly what is acceptable to search engines and what is not. Unfortunately there are some scam companies offering SEO services which use techniques known as “black hat”. These manipulative techniques provide a short term boost to SEO but will get the site banned by search engines when evidence of black hat methods is detected.

Link building play an important part in SEO, but this can get your site banned if your content is linked back from inappropriate sites. You need to know where how and where your site will be linked.

  • Good SEO services will get your content linked back from quality sites with text that is clearly related to your own content.
  • Inappropriate linking is easily identified by search engines when backlinks only come from poor quality sites designed only for link building, without any real content.

Submitting to multiple search engines by using automation can also get a site rejected. Ask how many search engines your site can be submitted to. If the response is that it will go to hundreds or thousands of search engines, and it is obvious that automation will be involved, there is a danger of rejection by search engines.

Ongoing SEO

There is little point in selecting someone to work on your site if there will be no follow-up to the initial optimization. Your site needs constant attention to SEO, so be sure to choose an SEO services that are set up to maintain its ranking in search engines.

Before picking SEO services for your site, it is best if you get to know a little about page ranking in search engines, acceptable optimization techniques and ongoing SEO practices. This knowledge will enable you to ask the right questions and to evaluate the responses you get from anyone offering SEO services.


Content marketing has become a buzz word in recent years, but why has it become so popular, and what exactly is it? This article looks at what content marketing can achieve, and why the need for it has become so important.

What Is Content Marketing?

Content marketing is a move away from traditional advertising. Whereas in the past, advertising was primarily focused on selling a product, content marketing strategies involve educating the consumer about the product with the goal of converting them into customers. It is the latest move among companies keen to corner a share of the market, from multi-national firms like P&G and Microsoft, to small businesses.

What Does Content Marketing Involve?

Content marketing involves generating a constant and regularly updated stream of content to keep customers focused on a company and their products and services. The content must be relevant and engaging enough to change consumer behavior. It often harnesses the power of social media, video upload websites such as YouTube, and blogging to communicate with customers, offering them interesting features and engaging information.

Why Has Content Marketing Become Important?

In the 21st century, consumers have been exposed to so much advertising over the years that they have begun to mentally disengage. Technology has also given us clever methods of actually switching off advertisements, with the ability to record TV programs and then play them back minus the ad breaks, or simply to use catch up TV services without any advertising at all. The idea of “selling” a product has become jaded and messages that are purely promotional, whether on TV, online or via social media is now considered to be “spam”. Customers are becoming more intelligent, and therefore need a more impressive and clever form of advertising, which is where content marketing steps in. Businesses have discovered that the key to retaining existing customers, as well as generating new ones, is not to constantly send out purely promotional messages, but to frequently deliver informative and valuable content that customers actually enjoy and share.

What Forms Can Content Marketing Take?

Content marketing can take many forms, including the following:

  • Blogs
  • Facebook, Twitter and other social media conversations
  • Videos via YouTube or other video sites
  • Podcasts
  • Visual content
  • Apps
  • Content generated by users

When companies harness the power of content marketing, they generally find that they achieve higher rates of success. No wonder it has become so popular in recent times, and there is every sign that content marketing will continue to go from strength to strength in the future. Read more and learn more about Content Marketing at Content Marketing Institute.


Most businesses require more than one type of Internet marketing strategy, but marketing methods are beginning to change direction. The trend in marketing is beginning to move away from traditional methods that involve finding leads and reaching out to prospective customers. Rather than continuing to focus on those outbound techniques, many marketers are now putting more effort into inbound marketing.

A growing number of businesses are building sales revenue by leaving a trail of content which allows potential customers to find them. Inbound marketing can lead targeted traffic from various sources to a website that acts as a hub for the business. It’s also effective for directing people towards using a local service or getting involved in an offline activity.

How Inbound Marketing Works

Inbound marketing works by pulling in prospects, rather than pushing out marketing material through traditional marketing methods.

Traditional methods such as advertising and direct selling are obviously trying to get people to spend money. With inbound marketing, however, it does not appear to a prospective client or customer that what the are viewing or hearing is designed to make a sale.

It’s well known in the advertising industry that there is a better chance of persuading people to make a purchase with content that does not look like an ad. When it appears to be an editorial, a video or a blog post, people who are viewing it out of interest are not feeling psychologically defensive against being pitched towards spending money.

Inbound marketing works more on mentally preparing consumers to arrive at point where they are likely to respond to a question in the affirmative. When they have discovered a solution they are prepared to purchase or order whatever it is they now believe is required.

Most people automatically try to block out anything that looks promotional or is obviously some form of advertising, but consumers who are actively looking to buy something can be led to what they want from a review posted on a blog, a video they have just viewed or an ebook they have read.

Inbound Marketing Strategies

The following techniques can all be used for effective inbound marketing:

  • Content Marketing
  • SEO
  • Blogging
  • Lead Generation
  • Social Media
  • Analytics
  • & more


How Effective is Inbound Marketing?

The reason why more marketers are changing direction to focus on drawing visitors from content that can be found on blogs, websites and social media is because it’s proven to be more effective. Using SEO in combination with these Internet marketing strategies brings a website or a business to the attention of people who are looking for the precise information, type of product or service it can provide.

When people find helpful content through a search engine, via social media or on a blog, they do not regard it in the same way as they would a promotional email or paid advertising. By the time they arrive at a website from a link they have found for themselves, visitors are already interested in using the service or making a purchase.


Google Analytics

So, you’ve signed up to Google Analytics in order to get the most from your website, but if you’ve not got experience of running a website or online marketing the complex features can be daunting. That’s why we’ve got 5 great tips that’ll help you get the most out of the program and help you ensure that you know how to improve traffic to your website.

  1. Check Your Tracking ID Is Working

GA Tracking Code Working

First things first, Google Analytics can only track your site if you’ve got tracking code embedded in each page. You can easily check it under “Tracking Info” -> “Tracking Code”. Make sure that the status is “Receiving Data“.   If not, you might have to check it again if it is inserted wrongly or get your web developer to assist in it.


  1. Look Out For Traffic And Get Acquainted

Before we start to use Google Analytics to assess things you need to check that people are visiting your site. It’s also a great way to familiarize yourself with how Analytics works. Start by looking at your traffic sources. This is split into three categories – Direct (people who typed your URL into their address bar), Referring (From a link) and Search Engine (from Google or Bing etc). You can also find out how to utilize Google Adwords to enhance your traffic, and monitor how this is working.


  1. Check Your Visitors’ Profile

It’s remarkable what you can find out by checking where your users come from and how they made it on to your site. Look under the “GEO” tab under “Audience” to do this. It can be vital both for marketers and publishers in finding out exactly who they appeal to. You can even find out what people in different parts of the world are searching for when visiting your site – getting the right keywords is critical to Search Engine Optimization (SEO) and knowing who’s looking for is incredibly useful.


  1. Check Visitors’ Behavior

One of the great things about Analytics is that it can tell you exactly how your users visit your site, you can find out how long they spend on each page, which pages they click through to and even how far they read down a specific page. Working out how users behave on a site can help you design it for the better and ensure you maximize traffic or sales.


  1. Play Around And Discover New Things

We don’t know about you, but when we first used Analytics we found looking at who our users were and how they behaved fascinating. Probably the best way of discovering exactly how you’ll utilize Analytics is to play around yourself and look at what things you find interesting – do you have loads of fans in a specific state? Does everyone go on your site during lunch hour? Playing around and observing is the best way to learn!