Your reputation online relies on choosing an SEO expert or company that will enhance your site’s ranking in search engines. Choosing the wrong SEO services could actually damage your business or reduce your site’s chances of success.
The SEO services you choose should be able to provide evidence of success, assure you that your site will not be penalized for bad practices and ensure that it will go on performing well in search results. These are the main reasons why some background checks need to be made before deciding who you can trust to handle the SEO of your site.
Professionals who provide SEO services will make sure that your site gains a high page rank for certain keywords that relate to your content. They will pick the right keywords for your site and work hard at getting your content to rank high in results at Google and in many other search engines.
Ask them which keywords their site ranks highest for, so you can check that they have been successful in optimizing their own content. Only go ahead if their own content stands out in search results.
Seek out some testimonials from site owners who have benefitted from using SEO services from someone you are thinking of hiring. If these are not featured on the site you are looking at, ask for examples of previous successes that you can check for yourself.
Good and Bad SEO Practices
Experts in SEO know exactly what is acceptable to search engines and what is not. Unfortunately there are some scam companies offering SEO services which use techniques known as “black hat”. These manipulative techniques provide a short term boost to SEO but will get the site banned by search engines when evidence of black hat methods is detected.
Link building play an important part in SEO, but this can get your site banned if your content is linked back from inappropriate sites. You need to know where how and where your site will be linked.
- Good SEO services will get your content linked back from quality sites with text that is clearly related to your own content.
- Inappropriate linking is easily identified by search engines when backlinks only come from poor quality sites designed only for link building, without any real content.
Submitting to multiple search engines by using automation can also get a site rejected. Ask how many search engines your site can be submitted to. If the response is that it will go to hundreds or thousands of search engines, and it is obvious that automation will be involved, there is a danger of rejection by search engines.
There is little point in selecting someone to work on your site if there will be no follow-up to the initial optimization. Your site needs constant attention to SEO, so be sure to choose an SEO services that are set up to maintain its ranking in search engines.
Before picking SEO services for your site, it is best if you get to know a little about page ranking in search engines, acceptable optimization techniques and ongoing SEO practices. This knowledge will enable you to ask the right questions and to evaluate the responses you get from anyone offering SEO services.